The Reef Shoppe Introduce
For marine aquarium enthusiasts and those dreaming of establishing their own vibrant underwater world, finding a knowledgeable and well-stocked local resource is paramount. In The Bronx, New York, The Reef Shoppe stands as a beacon for the saltwater aquarium community. This specialized pet store is not your average neighborhood shop; it’s a dedicated haven for corals, saltwater fish, and all the intricate components required to create and maintain a thriving marine environment. Led by the highly acclaimed Anthony, The Reef Shoppe offers more than just products; it provides unparalleled expertise and a genuine passion for the hobby, making it an essential destination for both seasoned reefers and aspiring aquarists.
The intricate beauty of a marine aquarium demands specialized knowledge and quality supplies. The Reef Shoppe understands this deeply, committing to offering healthy livestock and the right equipment. They aim to empower New York residents to successfully cultivate their underwater ecosystems, transforming living spaces with stunning aquatic displays. Their reputation for excellence and helpful guidance has made them a cornerstone of the local reefing community.
The Reef Shoppe is conveniently located at 1555 Paulding Ave, Bronx, NY 10462, USA. Paulding Avenue is nestled within a residential and commercial area of The Bronx, making it a accessible spot for local residents and those willing to travel for quality marine supplies.
While The Bronx can be a bustling borough, the location on Paulding Avenue typically allows for easier access compared to more densely trafficked areas. For those utilizing public transportation, local bus routes likely serve the area, and proximity to major thoroughfares ensures relatively straightforward driving access from various parts of The Bronx and even neighboring boroughs. Many dedicated hobbyists are willing to travel for quality and expertise, and The Reef Shoppe’s reputation makes the journey worthwhile for those seeking specific corals, fish, or expert advice, ensuring that New York's marine aquarium community has a reliable local source.
The Reef Shoppe specializes in providing everything necessary for successful marine aquariums, focusing on the unique needs of saltwater fish and corals. Their services extend beyond simple retail, incorporating valuable expertise and guidance.
- Live Corals: A diverse collection of healthy corals, including SPS (Small Polyp Stony), LPS (Large Polyp Stony), and zoanthids, as highlighted in customer reviews, suggesting a varied and high-quality selection.
- Saltwater Fish: A good selection of vibrant and healthy saltwater fish suitable for various marine aquarium setups. Customers note the "great quality" of their fish and that they "ate right out of the bag."
- Live Rock: Offerings of live rock, such as "FIJI Live Rock," which is crucial for establishing biological filtration and a natural environment in marine tanks.
- Aquarium Equipment & Accessories: A comprehensive range of necessary equipment, including:
- Aquariums and Terrariums (e.g., 90 Gallon Reef Ready Combos, JBJ Nano Aquariums, 46 Gallon All-Glass Bow Front Combos).
- Filters and Skimmers (e.g., CPR CS50 Overflow).
- Heaters (e.g., Via Aqua Titanium Heater).
- Lighting solutions.
- Pumps and powerheads.
- Specialized Foods and Supplements: Such as "Coral Frenzy," formulated for the specific dietary needs of corals and fish in a reef environment.
- Expert Consultation and Advice: A cornerstone of their offering, where staff, particularly Anthony, provide in-depth, personalized guidance on tank setup, maintenance, water parameters, and troubleshooting. This service is invaluable for preventing common reefing pitfalls.
- Acclimation and Care Guidance: Ensuring purchased livestock is well-acclimated and healthy before going to its new home, and providing instructions for proper care.
- Sourcing Specific Livestock: Anthony is noted for going "out of his way to get what I want" for customers seeking special fish.
The Reef Shoppe’s reputation is built on several distinguishing features that set it apart as a premier marine aquarium store in New York. The glowing customer testimonials consistently point to key strengths.
- Unparalleled Knowledge and Expertise: Anthony, the owner, is consistently praised for his deep knowledge. Customers describe him as "super knowledgeable and willing to help," and attest that his "suggestions my tank would probably still be shit." Another review states, "This is absolutely the most knowledgeable shop that I've been to in my entire life." This expertise is invaluable for the complex nature of reef keeping.
- High-Quality Livestock: Customers consistently laud the health and quality of the corals and fish. Reviews mention "good selection of fish as well!" and "their fish is great quality," with corals described as "healthiest around." The care in maintaining healthy animals is evident.
- Exceptional Customer Service and Patience: Anthony and his team are noted for their patience and willingness to spend time with customers. One reviewer felt like "a kid in a candy store" and praised Anthony for being "keen and patient during my entire visit." This friendly and helpful approach fosters a welcoming environment.
- "Dope" and Varied Collection: The collection of corals and fish is described as "pretty dope," indicating a visually appealing and diverse selection that excites hobbyists.
- Fair and Competitive Pricing: Despite offering high-quality and expert advice, customers frequently mention "low priced" and "very good" prices, with one review even saying, "every day is black friday there!!" This makes high-end reefing more accessible.
- Troubleshooting and Problem Solving: Anthony's ability to provide suggestions that helped a customer's tank go from "shit" to "pretty nice" demonstrates a practical, problem-solving approach to customer challenges.
- True Passion for the Hobby: Reviews indicate that the staff, particularly Anthony, are genuine hobbyists who "put passion into the hobby and not just into making sales," which resonates strongly with the community.
To immerse yourself in the world of marine aquariums and benefit from the expertise at The Reef Shoppe, you can reach them via:
- Address: 1555 Paulding Ave, Bronx, NY 10462, USA
- Phone: (347) 293-4615
- Mobile Phone: +1 347-293-4615
It's always recommended to call ahead, especially if you're looking for specific livestock or equipment, or if you plan a detailed consultation, to ensure they can dedicate the time and attention you deserve.
For residents of New York, particularly those in The Bronx and surrounding areas with a passion for marine aquariums, The Reef Shoppe is an indispensable local treasure. Its specialized focus on saltwater fish and corals, combined with an outstanding level of knowledge and customer service, creates an unparalleled resource for hobbyists of all levels. Anthony’s personal expertise, willingness to patiently guide customers, and his commitment to sourcing healthy, high-quality livestock, all offered at competitive prices, make this store truly exceptional.
The enthusiastic testimonials from customers who "practically live here" and credit The Reef Shoppe with helping them achieve beautiful tanks underscore its value. It’s not just a place to buy supplies; it's a community hub where passion meets expertise. For any New Yorker looking to start a new marine aquarium, enhance an existing one, or simply seek reliable advice from genuine experts, The Reef Shoppe on Paulding Avenue is undoubtedly the go-to destination, making the intricate world of reef keeping an accessible and rewarding experience for locals.
The Reef Shoppe Photos










The Reef Shoppe Location
The Reef Shoppe
1555 Paulding Ave, Bronx, NY 10462, USA
The Reef Shoppe Reviews
Man i love this place, i practically live here, Anthony does a great job maintaining and caring for his corals and fish in my opinion it’s exactly what you want when snatching something up. His collection is also pretty dope. He’s super knowledgeable and willing to help you like he did me😅. Ur it weren’t for his suggestions my tank would probably still be shit. My tank is less than one yr old but Anthony has my tank looking pretty nice 😌.
May 04, 2025 · Francisco GarciaThis is absolutely the most knowledgeable shop that I've been to in my entire life. Anthony was keen and patient during my entire visit and made me feel like I was a kid in a candy store. I will definitely be back soon!
Jan 30, 2023 · Marcus WithersDoes anyone know what time they actually open? I’ve been here twice and they have been closed every time. I came on a Friday at the time google said and now I’m here with the sign they posted in front of their store and the store is closed. I’m new to the hobby of saltwater and wanted to check them out but I guess it’s not meant to be to stop by here
May 21, 2025 · Sam DanielStore not open. Post it note says not open until 2.30 despite normal hours indicating should be open 1-7 pm today. Disappointed that we drove here and business hours not accurate. Suggest you call before!
May 04, 2025 · Matthew SingerBest reef shop for all things reef!! Great friendly staff, takes time with customers. Great prices and beautiful pieces. Must see!
Dec 22, 2020 · Judy Gennarelli
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