Pure Reef

For enthusiasts of marine life and the captivating world of saltwater aquariums, Pure Reef in Alpharetta, Georgia, stands out as a premier destination. More than just a pet store, Pure Reef specializes exclusively in saltwater fish, live corals, invertebrates, and the sophisticated equipment required to create and maintain thriving marine ecosystems. Established with a deep passion for the hobby, Pure Reef has been serving the Atlanta area since 1986, earning a reputation for professionalism, quality, and unparalleled expertise.

Pure Reef's philosophy is rooted in providing not just products, but also the knowledge and support necessary for both novice and experienced hobbyists to succeed. They understand that saltwater aquariums are a unique and rewarding endeavor, requiring specific care and attention. Their commitment is evident in the meticulously maintained cleanliness and brightness of their store, which showcases some of the most spectacular marine fish and corals available. This dedication ensures that customers receive healthy, vibrant specimens that are well-acclimated and ready to flourish in their new homes.

Unlike general pet stores that might offer a small section for fish, Pure Reef is a specialized haven. This focus allows them to delve deep into the nuances of marine life, offering a diverse selection that includes everything from hardy soft corals suitable for beginners to delicate hard corals for advanced reefers. Their team comprises extremely passionate and experienced hobbyists who are eager to share their insights, helping customers navigate the complexities of saltwater aquarium basics, fish compatibility, aquascaping, treating illness, and general maintenance. For anyone in Georgia with an interest in the mesmerizing world beneath the waves, Pure Reef is an essential and highly recommended resource.

Pure Reef is conveniently located in Alpharetta, Georgia, making it an accessible and attractive destination for saltwater aquarium enthusiasts from across the greater Atlanta metropolitan area and beyond. You can find this specialized marine store at 12900 Hwy 9 North, Alpharetta, GA 30004, USA. This address places it within a well-trafficked area, ensuring ease of navigation for visitors.

Being situated on Highway 9 North (often referred to simply as "Hwy 9") provides excellent road access, making it straightforward for customers traveling from various parts of Alpharetta, Roswell, Johns Creek, Milton, and even further afield within Georgia. The location within a commercial complex typically offers ample parking, which is a significant convenience, especially for customers who might be purchasing larger equipment or multiple livestock items. The ease of parking and access contributes to a stress-free and enjoyable shopping experience.

For local residents, the proximity of Pure Reef is a major benefit. Its presence as Georgia's iconic reef store means that hobbyists do not have to travel far to access high-quality marine livestock and specialized equipment. Customers have noted that even a drive of over an hour is "so worth the drive," underscoring its reputation as a unique and valuable resource in the region. This accessibility helps foster a strong community of saltwater aquarium keepers in Georgia, with Pure Reef serving as a central hub for their needs.

• Extensive Selection of Marine Fish: Pure Reef offers a vibrant and diverse collection of saltwater fish species. Their knowledgeable staff assist in choosing species suitable for specific tank environments and experience levels, ensuring a harmonious and thriving community.
• Vast Array of Live Corals: The store boasts a wide selection of live corals, ranging from hardy soft corals ideal for beginners to more delicate hard corals for advanced hobbyists. Each coral is carefully acclimated to thrive in home aquariums, adding color, diversity, and dynamic biological activity to reef setups.
• Invertebrates and Live Rock: Beyond fish and corals, they also stock various saltwater invertebrates (such as shrimp, crabs, and snails) and live rock, essential components for a balanced marine ecosystem.
• Comprehensive Equipment & Supplies: Pure Reef provides a full range of specialized equipment and supplies for maintaining thriving saltwater aquariums. This includes advanced filtration systems, various lighting solutions (including state-of-the-art LED systems), water conditioners, test kits, and maintenance tools like algae scrapers and gravel vacuums.
• Expert Consultations & Advice: The highly knowledgeable staff offers in-store and telephone consultations on nearly every aspect of saltwater aquarium keeping. This includes guidance on aquarium basics, design, fish compatibility, aquascaping, treating illnesses, and maintenance tips and tricks. They are known for patiently answering questions and making even newcomers feel at home.
• Aquarium Design & Setup Guidance: While not explicitly a full installation service from the provided data, Pure Reef assists customers in planning their aquariums, offering insights on what is needed for a reef tank or fish-only tank, including estimates for the aquarium, stand, lighting, filtration, rock, water, and sand (excluding livestock).
• Health-Focused Livestock Sourcing: The store emphasizes responsibly and sustainably sourced marine fish and live corals, committed to providing healthy, acclimated specimens. They are known for ensuring fish are feeding well before sale.
• Display Tanks: The store features two large, impressive display tanks (one fish-only and one reef) that showcase healthy livestock and inspire visitors. They also have staff members' personal aquariums on display, demonstrating their passion and expertise.

• Specialized Saltwater Expertise: Pure Reef's exclusive focus on saltwater aquariums means an unparalleled depth of knowledge and a curated selection of products specifically for this niche. This specialization makes them a leading authority in the region.
• Highly Knowledgeable and Passionate Staff: Customers consistently praise the staff for being "very knowledgeable," "awesome," "friendly," and "true hobbyists." They are eager to share facts, answer questions at all knowledge levels, and provide practical advice based on their own extensive experience. This is a significant competitive advantage.
• Exceptional Quality and Selection of Livestock: Reviewers highlight the "great selection of corals" and the overall health of the marine fish and corals. The store is noted for having items difficult to find elsewhere and for its focus on "top tier quality."
• Clean, Bright, and Well-Maintained Environment: The store itself is described as "clean, bright," "well kept," and "gorgeous facility." This creates an inviting and pleasant shopping experience, reflecting the care taken with their livestock.
• Competitive Pricing: Despite the high quality, customers report "Great prices," suggesting Pure Reef offers good value for its specialized products and expertise.
• Customer-Centric Approach: The staff go out of their way to provide excellent service, from offering to feed fish before purchase to sending handwritten thank-you cards. They make customers feel welcome and supported, whether new to the hobby or highly experienced.
• Long-Standing Reputation: Having served the Atlanta area since 1986, Pure Reef has built a strong, trusted reputation as one of the original and best marine aquarium stores in Georgia.

For inquiries, expert advice, or to visit their impressive selection of marine life and supplies, you can contact Pure Reef using the following details:

Address: 12900 Hwy 9 North, Alpharetta, GA 30004, USA

Phone: (770) 754-7971

Operating Hours:

• Monday: 11 AM - 7 PM
• Tuesday: CLOSED
• Wednesday: 11 AM - 7 PM
• Thursday: 11 AM - 7 PM
• Friday: 11 AM - 7 PM
• Saturday: 10 AM - 6 PM
• Sunday: 1 PM - 5 PM

For saltwater aquarium enthusiasts and aspiring hobbyists across Georgia, especially those in Alpharetta and the wider Atlanta metropolitan area, Pure Reef is an exceptionally suitable and indispensable local resource. Its highly specialized focus on marine fish, live corals, and the comprehensive array of necessary equipment truly sets it apart from general pet stores. This specialization means that local users have access to an unparalleled depth of expertise and a carefully curated selection of healthy, vibrant livestock and high-quality supplies that are essential for establishing and maintaining thriving reef tanks. For a hobby that requires precise conditions and specific knowledge, Pure Reef provides the dedicated support that locals need to succeed.

A significant factor in Pure Reef's suitability is the extraordinary knowledge and passion of its staff. Reviews consistently highlight their professionalism, helpfulness, and willingness to educate customers at all levels, from complete beginners to seasoned veterans. This personalized guidance, whether it’s for choosing compatible fish, understanding water parameters, or troubleshooting issues, is invaluable. It transforms a simple purchase into an engaging learning experience, making complex aspects of the hobby accessible and enjoyable for every local. The sense of community and support fosters confidence among hobbyists, encouraging long-term engagement with their aquariums.

Furthermore, the store's "10/10 all around" reputation, with customers praising its cleanliness, competitive prices, and the sheer quality of its livestock, reinforces its standing as a premier destination. The fact that many customers are willing to make a significant drive to visit Pure Reef underscores its unique value proposition within Georgia. For local users, this means they have a consistently reliable source for their marine aquarium needs, backed by a team that genuinely cares about their success. Pure Reef is not just a store; it’s a vital hub for the saltwater aquarium community in Georgia, offering the products, knowledge, and support that make the intricate world of reef keeping a truly rewarding experience for all who engage with it.

Pure Reef

12900 Hwy, Alpharetta, GA 30004, USA