Bird Divert

For residents and businesses across New Jersey, the beauty of local birdlife is a cherished aspect of the natural environment. However, a silent and significant threat often goes unnoticed: bird collisions with glass windows. Millions of birds annually fall victim to these impacts, unable to perceive clear or reflective surfaces as barriers. This is where Bird Divert, located in Bound Brook, NJ, steps in. Bird Divert is not a traditional "pet store" in the sense of selling animals or typical pet supplies. Instead, it is a pioneering company dedicated to providing innovative, cutting-edge solutions for bird collision prevention. Their mission is to create a safer environment for birds while preserving the aesthetic appeal of buildings. This article will explore the unique offerings of Bird Divert, detailing its location, the specialized services and products it provides, its key features, and why it is an essential resource for promoting avian safety across New Jersey.

Bird Divert is located at 100 W Main St #204, Bound Brook, NJ 08805, USA. This address places the company within the heart of Bound Brook, a central New Jersey borough that offers convenient access for clients across the state. Being situated on West Main Street, a prominent thoroughfare, ensures that their offices are easily reachable for consultations and coordination of services. For property owners and developers throughout New Jersey who are concerned about bird safety, this accessible location provides a direct point of contact with experts in avian collision prevention. The presence of a specialized company like Bird Divert within New Jersey means that local businesses and homeowners have a dedicated resource to address this critical environmental issue without needing to look outside the state.

Bird Divert specializes in a focused range of innovative services and products aimed specifically at preventing bird collisions with glass surfaces. Their solutions are designed to be effective for birds while being minimally intrusive to human visibility.

• Bird Collision Prevention Film Installation: This is the core service, involving the professional application of their specialized window films and markers to existing glass surfaces. These films feature unique patterns that are virtually invisible to the human eye but highly visible to birds, effectively signaling the presence of a barrier.

• Commercial Solutions: Bird Divert works with a diverse range of commercial properties, including office complexes, educational institutions, healthcare facilities, and stadiums. They install their bird-safe markers on large commercial buildings to create a safer environment for birds, helping these properties comply with bird-friendly building regulations where applicable (e.g., New York City's Local Law 15).

• Residential Solutions: They also offer installation services for residential homes. Their residential solutions are designed to be seamless, efficient, and minimally invasive, ensuring that bird safety can integrate beautifully into any home design without compromising views or aesthetics.

• Proprietary UV Technology Products: Bird Divert utilizes cutting-edge UV reflective and absorbing technology. Their film incorporates patterns of dots or other markers that are optically clear to humans but appear black (absorbing) and violet (reflective) to avian eyes. This unique optical property ensures that birds can perceive the glass and alter their flight path.

• Consultation and Assessment: Providing expert advice and assessments for properties to determine the most effective bird collision prevention strategies based on building design, local bird populations, and specific risk factors.

• Product Sales for DIY (Residential): While professional installation is offered, Bird Divert also provides products for direct purchase, such as their Bird Divert™ UV Residential tape, allowing homeowners to apply the solution themselves to smaller windows.

• Educational Outreach and Advocacy: Bird Divert is involved in promoting bird conservation through community education and advocating for bird-safe building practices and legislation, reflecting their broader commitment to environmental stewardship.

Bird Divert distinguishes itself with several key features and highlights that make it a leading solution for bird collision prevention in New Jersey and beyond.

• Innovative, Nearly Invisible Technology: The most significant highlight is their proprietary UV technology, which creates patterns on glass that are highly visible to birds but "optically clear to the human eye." This allows property owners to protect birds without sacrificing their views or altering the appearance of their buildings. It's a "subtle yet significant impact" on bird conservation.

• High Effectiveness: Bird Divert has been rigorously tested and recognized by leading avian conservation organizations. The American Bird Conservancy (ABC) has given Bird Divert a threat factor of 18, which is a very low number indicating high effectiveness in preventing collisions (lower numbers mean more effective). This endorsement provides significant credibility.

• Dual-Spectrum Visibility: The film's unique ability to absorb UV light and reflect violet light makes it perceptible to birds across different lighting conditions, including dawn and dusk when most collisions occur. Studies even indicate potential visibility at night under certain interior lighting conditions.

• Versatile Applications: Bird Divert offers solutions for both new construction designs and retrofitting existing commercial and residential buildings, making their technology adaptable to a wide range of properties in New Jersey.

• Commitment to Avian Conservation: Beyond just selling products, Bird Divert's mission is deeply rooted in corporate social responsibility, focusing on "preserving avian life and reconnecting with nature." They actively engage in advocating for bird-safe building practices and contribute to bird research, demonstrating a genuine passion for bird safety.

• Durability and Longevity: The products are designed for exterior application and come with a multi-year warranty (e.g., 3 to 5 years depending on the specific product), ensuring a long-lasting solution for bird protection.

• Compliance with Regulations: Their solutions can help properties comply with bird-friendly glazing requirements in cities and regions that have passed such legislation, ensuring that New Jersey property owners can meet evolving environmental standards.

• LEED Certification Contribution: Bird Divert products can help commercial buildings qualify for LEED pilot 55 certifications, aligning with green building initiatives and demonstrating environmental stewardship.

For those in New Jersey seeking to implement bird collision prevention solutions, Bird Divert can be contacted at:

Address: 100 W Main St #204, Bound Brook, NJ 08805, USA

While a phone number was not provided in the prompt, interested parties can typically find contact information on their official website for inquiries about their services and products.

Bird Divert is an invaluable and highly suitable resource for residents and businesses across New Jersey, particularly given the widespread issue of bird-window collisions. Unlike conventional "pet stores," Bird Divert offers a specialized, science-backed solution to a significant environmental challenge. Its innovative, nearly invisible window film technology provides an effective, humane, and aesthetically pleasing way to protect millions of birds annually. For New Jersey property owners, whether residential or commercial, seeking to contribute to local avian conservation efforts without compromising their views or building designs, Bird Divert offers an unparalleled solution. The company's deep commitment to bird safety, evidenced by its advocacy and industry recognition from organizations like the American Bird Conservancy, makes it a trusted partner in fostering a harmonious coexistence between urban development and New Jersey's rich birdlife. By choosing Bird Divert, locals are not just investing in a product; they are actively participating in a vital conservation effort right here in the Garden State.

Bird Divert

100 W Main St #204, Bound Brook, NJ 08805, USA