identity Pet Nutrition Introduce
For pet owners in Colorado, the health and happiness of our furry companions often come down to what's in their food bowl. With increasing awareness about pet nutrition, many are seeking out specialized options that go beyond conventional mass-produced brands, especially for pets with sensitivities or specific dietary needs. Identity Pet Nutrition, headquartered in Windsor, CO, represents a leading choice for those prioritizing transparent, high-quality ingredients and a "farm-to-bowl" philosophy for their dogs and cats. This article aims to provide a clear, engaging, and informative overview of Identity Pet Nutrition, highlighting why it has become a trusted name for discerning pet parents across the Colorado region and beyond.
The journey to optimal pet health often involves navigating a maze of ingredients, labels, and marketing claims. Identity Pet Nutrition simplifies this by focusing on a core principle: providing honest, transparent, and healthy food for pets. They are renowned for their limited-ingredient, high-meat content formulas, crafted to address common issues like food allergies and digestive sensitivities while providing complete and balanced nutrition. For Colorado locals who are meticulous about what their pets consume, Identity Pet Nutrition offers a reliable source of premium quality, responsibly sourced pet food, embodying a commitment to animal well-being that resonates deeply with conscious pet owners.
Location and Accessibility
Identity Pet Nutrition is located at 9217 Eastman Park Dr Ste 4, Windsor, CO 80550, USA. Windsor is a rapidly growing town situated in Weld and Larimer counties, offering a strategic and accessible location within Northern Colorado. It's conveniently positioned for pet owners from Fort Collins, Loveland, Greeley, and other surrounding communities in the Front Range. Eastman Park Drive is a recognizable area, making the facility relatively straightforward to locate. While Identity Pet Nutrition primarily operates as a brand that distributes its products through various retailers and online, its physical address in Windsor serves as its operational base, underpinning its local Colorado roots. For direct inquiries or business-related visits, leveraging GPS or online mapping services will ensure the most efficient route.
Services Offered
Premium Wet Cat and Dog Food (95% Collection): Identity Pet Nutrition is best known for its "95% Collection" of canned wet pet food. These are pate-style foods with a minimum of 95% high-quality meat, poultry, or fish content. They offer a range of novel and common proteins such as grass-fed Angus Beef, free-range Cobb Chicken, free-range Prairie Pork, free-range Homestead Turkey, free-range Canadian Duck, free-range NZ Lamb, free-range Quail & Turkey, and sustainable Atlantic Salmon & Herring.
Limited Ingredient Formulas: A core offering is their commitment to limited ingredient diets. Their wet foods are typically made with only a few simple, high-quality ingredients (excluding vitamins and minerals), making them ideal for pets with food sensitivities, allergies, or sensitive stomachs.
Grain-Free and Gluten-Free Products: All Identity Pet Nutrition products are free from grains, gluten, potatoes, and legumes, addressing common dietary concerns and aligning with biologically appropriate diets for cats and dogs.
Responsibly Sourced Ingredients: The company emphasizes sourcing fresh, never-frozen meat, poultry, and fish from sustainable, properly regulated, reputable farms and ranches in Canada, the United States, Europe, and New Zealand. They prioritize humanely raised and sustainably sourced ingredients.
Gently Cooked and Air-Dried Options: In addition to their popular canned wet foods, Identity Pet Nutrition also offers gently cooked frozen recipes and air-dried 100% pure treats for dogs. These provide alternative textures and forms of high-quality nutrition.
Support for Dietary Balance (Yin/Yang/Neutral Proteins): Identity considers the energetic properties of different proteins, categorizing them as warming (e.g., chicken, lamb), cooling (e.g., turkey, duck), or neutral (e.g., pork, beef, salmon, quail) to help pet owners achieve optimal balance for their pet's specific needs or daily conditions.
Customer Service and Education: As highlighted by customer reviews, Identity Pet Nutrition is dedicated to outstanding customer service. They actively engage with customers, resolve issues with competence and patience, and are committed to educating pet owners about their products and pet nutrition in general.
Features / Highlights
Uncompromising Quality and Transparency: Identity Pet Nutrition prides itself on unwavering quality. They emphasize that every single ingredient meets the highest standards for sourcing and quality, with a "farm-to-table" approach ensuring transparency in their supply chain.
Ideal for Pets with Food Allergies/Sensitivities: Numerous testimonials, including from customers with cats suffering from severe food allergies, highlight the effectiveness of Identity's limited-ingredient diets in alleviating symptoms like incessant itching and improving overall health.
High Palatability: Pets, even picky eaters, tend to love Identity's food. Reviews consistently mention pets "licking the plate clean" and eagerly anticipating meal times, indicating that the food smells and tastes like "real meat" and is not over-processed.
Small-Batch Production: Their foods are handcrafted in small batches, ensuring freshness, quality control, and attention to detail that larger, mass-produced brands might overlook.
"Clean Label" Philosophy: Beyond being grain and gluten-free, Identity's products are also free from guar gum, cassia gum, xanthan gum, hormones, antibiotics, GMOs, and BPA in their cans, appealing to owners seeking the purest possible nutrition.
Owner-Led and Passionate Team: Founded by third-generation pet food entrepreneurs, Jeremy and Trevar Petersen, the company is owner-led and deeply involved in every stage of production, demonstrating a genuine passion for creating beneficial pet products.
Strong Positive Customer Feedback: Customer reviews frequently praise not only the product quality but also the exceptional customer service, indicating a company that truly cares about its customers and their pets.
Contact Information
Address: 9217 Eastman Park Dr Ste 4, Windsor, CO 80550, USA
Phone: While a specific public phone number for direct contact at their Windsor location wasn't readily available, their website lists a general customer service email:
. For urgent inquiries, customers often report success with their dedicated customer service team, though a direct phone number for the Windsor office isn't prominently displayed for public retail contact, as they operate more as a brand that distributes.
Conclusion: Why this place is suitable for locals
For pet owners across Colorado, and particularly those in and around Windsor, Identity Pet Nutrition offers a compelling choice for premium pet food. While not a traditional walk-in "pet store" in the sense of selling a wide array of accessories, their focus on providing exceptionally high-quality, limited-ingredient, and responsibly sourced food places them as a crucial resource for foundational pet health. The ability to find a brand with such a meticulous approach to sourcing and formulation, right in our own state, is a significant advantage for local consumers.
Whether your pet struggles with food sensitivities, you're seeking a genuinely wholesome diet, or you simply want the peace of mind that comes from transparent sourcing, Identity Pet Nutrition stands out. Their commitment to superior ingredients, coupled with glowing testimonials about product effectiveness and customer service, underscores their suitability for Colorado locals. By choosing Identity Pet Nutrition, you're not just purchasing pet food; you're investing in a brand dedicated to enhancing your pet's vitality and supporting a Colorado-based company that truly prioritizes animal well-being.
identity Pet Nutrition Photos
identity Pet Nutrition Location
identity Pet Nutrition
9217 Eastman Park Dr Ste 4, Windsor, CO 80550, USA
identity Pet Nutrition Reviews
Years ago I had a cat with food allergies that would make her incessantly itchy. I had many sleepless nights looking for a limited ingredient, gluten free, pate novelty protein diet that worked with a picky eater. I finally came across Identity in 2021 and never looked back.*Smells like real meat, not over processed*No worries of popular food brand recalls*Some of the best ingredients I've found in cat foodWhile I don't have a cat with food allergies anymore, I still feed my remaining cat Identity because her appearance and fur are better than ever.
Dec 29, 2024 · Alex GuideraOutstanding company and customer service! There was a mix up with my order and the company went far out of their way to quickly fix the problem with competence, patience and a smile. I look forward to watching my dog thrive on this amazing food and ordering from a company that truly cares. Thank you Identity Pet Nutrition!
Nov 21, 2024 · Darci GrovesOutstanding company and customer service! There was a mix up with my order and the company went far out of their way to quickly fix the problem with competence, patience and a smile. I look forward to watching my dog thrive on this amazing food and ordering from a company that truly cares. Thank you Identity Pet Nutrition!
Nov 21, 2024 · Darci GrovesOur dog loves this food!
Mar 13, 2025 · Parker GuttersenOur dog loves this food!
Mar 13, 2025 · Parker GuttersenMy dog loves the food ❤️
Nov 23, 2024 · Randy NickelMy dog loves the food ❤️
Nov 23, 2024 · Randy NickelBest dog food for my Iggy in the world!
Apr 20, 2024 · Sean ZyerBest dog food for my Iggy in the world!
Apr 20, 2024 · Sean Zyer
More Pet Stores Near Me

1651 Merton Ct, Windsor, CO 80550, USA

2912 Council Tree Ave SUITE 100, Fort Collins, CO 80525, USA

3629 Brunner Blvd, Johnstown, CO 80534, USA

98 N Harriet Ave, Milliken, CO 80543, USA

2010 8th St, Greeley, CO 80631, USA

1414 E Harmony Rd #1, Fort Collins, CO 80525, USA

3529 E Mulberry St, Fort Collins, CO 80524, USA

261 E 29th St, Loveland, CO 80538, USA

3408 N Garfield Ave, Loveland, CO 80538, USA

2518 11th Ave, Greeley, CO 80631, USA

3645 S College Ave #6, Fort Collins, CO 80525, USA

1713 E Lincoln Ave UNIT B5, Fort Collins, CO 80524, USA
Categories
Top Visited Sites





