Fish Guys LLC. A division of Natures Kingdom, LLC. Introduce
For dedicated aquarium enthusiasts and those dreaming of adding a stunning aquatic display to their New Jersey home or business, the journey often requires more than just a trip to a standard pet store. It demands specialized knowledge, intricate design, precise installation, and ongoing expert care. This is precisely where Fish Guys LLC, a division of Natures Kingdom, LLC, located in Howell Township, NJ, truly excels. Far from a typical retail pet shop, Fish Guys LLC is New Jersey's premier destination for custom aquarium design, installation, and comprehensive maintenance, trusted by clients seeking show-quality reef tanks and serene freshwater environments alike. This article will explore the unique services offered by this highly recommended team, their convenient operational base, and what makes them an invaluable partner for serious aquarium keeping in our New Jersey community.
The world of aquariums, especially complex reef tanks, can be incredibly rewarding but also demanding. From initial concept and plumbing to livestock selection and water chemistry, every detail matters. Fish Guys LLC understands these complexities intimately, bringing decades of experience and a passion for aquatic life to every project. For New Jersey residents, whether you’re looking to install a breathtaking custom tank, ensure the ongoing health of your existing aquarium, or need specialized assistance for a unique project, Fish Guys LLC offers a level of professionalism and expertise that stands out. Let's delve into their operational base, the extensive range of services they provide, and the compelling features that have earned them glowing testimonials from satisfied clients across the state.
Fish Guys LLC, a division of Natures Kingdom, LLC, is based at 4514 US-9 #1003, Howell Township, NJ 07731, USA. While this address serves as their operational hub, it's important for New Jersey clients to understand that Fish Guys LLC primarily operates as a mobile and on-site service provider. This means their "location" extends directly to your home or business, bringing their expertise and equipment to you for design consultations, installations, and ongoing maintenance.
The strategic positioning of their base in Howell Township, along U.S. Route 9, provides excellent accessibility. Route 9 is a major north-south artery in New Jersey, allowing the Fish Guys team to efficiently serve a wide geographic area across Central New Jersey. This includes, but is not limited to, communities in Monmouth, Ocean, Middlesex, and Mercer counties. The ease of access to major roadways ensures that their technicians can respond promptly for scheduled maintenance visits or even 24/7 emergency services, which is a crucial aspect for maintaining delicate aquatic ecosystems. This mobile service model is incredibly convenient for New Jersey pet owners and businesses, eliminating the need for clients to transport heavy equipment or delicate livestock, and ensuring professional care is delivered right where it's needed most.
Fish Guys LLC offers a comprehensive suite of specialized services for aquariums and ponds, catering to both residential and commercial clients. Their offerings extend far beyond typical pet store retail, focusing on expert design, installation, and long-term care.
Custom Aquarium Design & Installation: This is a core specialty. They design and install complete aquarium systems, ranging from stand-alone stock aquariums to elaborate built-in systems with custom cabinetry and separate filtration rooms. They handle all aspects of the setup, ensuring a seamless and aesthetically pleasing integration into any space. This includes saltwater, freshwater, and reef aquariums.
Planned Aquarium Maintenance: Fish Guys LLC provides tailored maintenance packages, typically recommending monthly visits, to ensure the health and pristine condition of your aquarium. This includes routine partial water changes (including gravel vacuuming), overall health inspection of all fish and inhabitants, water quality testing (with chemical adjustments as needed), maintenance of lighting and auto feeders, filter maintenance (including algae and debris removal inside and out), and artistic redecoration of your aquarium on each visit.
Live Aquarium Specimen Sales: They carry only the finest in live aquarium specimens, offering a diverse selection of fresh and marine fish, corals, and invertebrates to complement any aquarium. They emphasize top-quality specimens, often sourced and maintained with the highest standards.
Aquarium Relocation Services: For clients moving homes or businesses, Fish Guys LLC offers complete aquarium breakdowns and relocations. They provide comprehensive care to ensure all animals make the trip safely and without stress, minimizing disruption to the established ecosystem.
Disease Treatment & Consultation: They specialize in disease treatments, approaching the care and healing of fish with an ethical and knowledgeable approach. This expertise is vital for maintaining the health of delicate aquatic populations.
Aquarium and Pond Troubleshooting: Their "brilliant" staff, particularly Warren (as highlighted in reviews), excels at diagnosing and fixing problems that other places cannot, ensuring your tank thrives.
24/7 Emergency Service: Recognizing the delicate nature of aquatic environments, Fish Guys LLC offers 24/7 emergency service, ensuring that a technician is always available to address urgent issues, providing peace of mind for clients.
Aquarium Supplies & Equipment Sales: While their primary focus is service, they provide all the products needed to keep an aquarium looking beautiful, including fish, corals, decorations, name-brand quality aquarium care products, foods, filter ingredients, reef chemicals, and equipment replacements.
Commercial & Residential Services: They cater to a broad clientele, from large commercial displays in stores and film sets to personal aquariums in residential homes.
On-site or Phone Consultation: They offer consultations to discuss client needs, ranging from new system designs to ongoing maintenance strategies.
Fish Guys LLC positions itself as a full-service partner for all aquatic needs, aiming to make fish keeping an enjoyable and stress-free experience for their clients.
Fish Guys LLC, a division of Natures Kingdom, LLC, has earned its stellar reputation among New Jersey residents and businesses through several distinctive features and highlights that set them apart in the specialized field of aquarium services.
Unparalleled Expertise and Knowledge: This is consistently the most lauded aspect of their service. Customers describe the team, especially Billy and his father (Bill Burner, the owner, and Billy Burner, the manager), as having an "impressive" level of knowledge. Warren is specifically called "brilliant!!" This deep understanding of aquatic ecosystems, from intricate Red Sea reef tanks to complex troubleshooting, ensures that clients receive top-tier advice and solutions that even "no other place could help me figure out." Bill Burner has over 30 years of experience in the ornamental fish business, and Billy has been working with aquariums since age seven, joining full-time in 2003.
Custom Design and Show-Quality Results: Fish Guys LLC specializes in creating breathtaking aquariums. As one review states, they "helped design, install, and maintain a beautiful 250-gallon Red Sea reef tank at my store—and the results are awesome." Their attention to detail and custom work capabilities are "beyond impressive," consistently leading to "show-quality reef tank" that draw compliments from observers.
Exceptional Service and Responsiveness: Clients highlight their "quickest service & all to perfection," even for last-minute, challenging projects like a film set. The team is described as an "amazing team" that "rose to the challenge." This responsiveness and dedication to client satisfaction are crucial, especially for time-sensitive or complex installations.
Comprehensive Full-Service Approach: Fish Guys LLC is not just about installation; they provide end-to-end solutions including design, sales of high-quality livestock, and meticulous ongoing maintenance. This holistic approach means clients have a single, trusted partner for all their aquatic needs, making the hobby truly "carefree and enjoyable." They provide all necessary products during maintenance visits, eliminating the need for clients to run to a pet store.
Reliability and Trust: The company is fully insured, and their technicians are background-checked and undergo substantial training. This commitment to professionalism and security ensures that clients can trust them with their valuable aquariums and access to their homes or businesses. They emphasize avoiding "one man company that will suddenly disappear or leave you high and dry."
24/7 Emergency Service: For delicate aquatic environments, unexpected issues can arise. The availability of 24/7 emergency service means clients are always covered, providing immense peace of mind that help is always just a phone call away.
Reputation and Endorsements: The strong recommendations from clients, including those in the film industry who vouch for them as "the reel deal," demonstrate a powerful word-of-mouth reputation built on consistent excellence.
For those ready to experience the highest standard in aquarium design, installation, and maintenance in New Jersey, contact Fish Guys LLC today.
Address: 4514 US-9 #1003, Howell Township, NJ 07731, USA
Phone: (732) 886-8135
Mobile Phone: +1 732-886-8135
For New Jersey residents and businesses serious about their aquariums, Fish Guys LLC, a division of Natures Kingdom, LLC, in Howell Township, is not just suitable—it's an indispensable resource. This company goes far beyond the typical pet store experience, offering unparalleled expertise in custom aquarium design, meticulous installation, and comprehensive ongoing maintenance for both freshwater and, particularly, saltwater and reef tanks. For those who desire a "show-quality" aquatic display without the constant stress of technical maintenance, Fish Guys LLC provides the ideal solution.
The consistent glowing reviews from satisfied clients, highlighting the "brilliant" knowledge, "amazing team," and their ability to solve even the most challenging tank issues, underscore their exceptional commitment to customer success. The convenience of their on-site service, 24/7 emergency availability, and the trust built through decades of experience (including the multi-generational involvement of Bill and Billy Burner) make Fish Guys LLC the premier choice for anyone in New Jersey looking to create or maintain a beautiful, thriving, and stress-free aquarium environment. They truly are "the reel deal" for aquatic enthusiasts in our state.
Fish Guys LLC. A division of Natures Kingdom, LLC. Photos










Fish Guys LLC. A division of Natures Kingdom, LLC. Location
Fish Guys LLC. A division of Natures Kingdom, LLC.
4514 US-9 #1003, Howell Township, NJ 07731, USA
Fish Guys LLC. A division of Natures Kingdom, LLC. Reviews
Five stars! I can’t say enough good things about this company. Billy & the whole team helped design, install, and maintain a beautiful 250-gallon Red Sea reef tank at my store—and the results are awesome. The level of knowledge, attention to detail, and custom work they provided was beyond impressive. Customers constantly compliment the tank, and I owe it all to their expertise. Truly an amazing team—highly recommend to anyone serious about keeping a show-quality reef tank
Jun 07, 2025 · Andrew AufseeserI can’t say enough great things about FishGuys! Billy & his father rose to the challenge when the new film we’re shooting in NJ called for a last minute fish tank in our setting! They did a wonderful job & provided the quickest service & all to perfection! Hey.. if you’re in Jersey.. call these guys.. I’m telling my friends in the film business that these guys belong in your source book. They belong in yours too! They're the reel deal!!
Jun 01, 2025 · George DeTittaFishGuys came to our rescue after our previous tank service company left us stranded in 2021. Our aging saltwater reef tank was failing, and they not only serviced it temporarily but also expertly replaced it with a new Red Sea tank. Bill Jr. and his father Bill Sr. provide exceptional service, showcasing an impressive attention to detail and a vast knowledge of corals and fish. We've transitioned from being hands-on service people to delighted spectators, thanks to their expertise. Our fish tank room has become a relaxing oasis, allowing us to unwind without any worries, all thanks to the highly responsive and skilled FishGuys, true masters of their craft.
Apr 18, 2024 · Alana MarinelloBilly and his father Bill are the best Fish Guys in New Jersey. They took over the Maitenence of our reef tank as well as 2 other tanks and they have never looked better. Beautiful corral and fish, not 1 thing has died. We get endless compliments on our tanks and they look beautiful. I highly recommend Fish Guys llc!!!
Apr 16, 2024 · Phil JasperAs an aquarium hobbyist, I have always been on the lookout for a reliable and professional maintenance service. My search has finally come to an end with Fish Guys, a team of true experts in the world of aquatic life. Their passion for the underwater world is evident in the quality of their work, which has exceeded my expectations on every level. I am thrilled to write this review and share my experience with others looking for top-notch aquarium maintenance.Upon my first interaction with Fish Guys, I was greeted by a friendly and knowledgeable staff that was eager to answer all of my questions. They took the time to thoroughly assess my aquarium's needs and provide tailored solutions that catered to my specific setup. Their attention to detail is unparalleled, and their recommendations have had a significant positive impact on the overall health and beauty of my aquatic environment.The maintenance team at Fish Guys is incredibly skilled and efficient. They carefully and methodically clean every corner of my aquarium, ensuring that the water quality remains pristine and the inhabitants are healthy and happy. Hiring the Fish Guys to take care of my reef tank has been one of the best decisions I have made since I have owned my tank.
Apr 04, 2023 · Jason Berkowitz
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