Wayne's Feed Store Introduce
For pet owners and animal enthusiasts across Illinois, especially those in the Rockford area, finding a local store that offers a broad spectrum of products for various types of pets, alongside knowledgeable advice, is incredibly valuable. Wayne's Feed Store, conveniently located at 3435 Auburn St in Rockford, aims to be that comprehensive destination. This establishment has built a reputation for its wide variety of offerings, catering to everything from aquatic life and reptiles to traditional household pets.
In the diverse world of pet care, different animals have unique needs, and a store that can address many of them under one roof simplifies the lives of pet parents. Wayne's Feed Store strives to provide an extensive selection of food, supplies, and even live animals, making it a go-to spot for Rockford residents. Whether you're setting up a new aquarium, seeking nutritious food for your dog, or looking for specific feeders for your reptile, they aim to have what you need.
For Illinois locals, supporting a store like Wayne's Feed Store means accessing a potentially vast inventory without the need for multiple trips to different specialized shops. The establishment prides itself on its wide variety of merchandise, a crucial aspect for customers who appreciate convenience and choice. This commitment to variety extends to different types of pets, ensuring that a broad range of animal lovers can find suitable products and perhaps even discover new additions to their animal family.
Beyond the products, a successful local pet store also relies on the expertise and helpfulness of its staff. Wayne's Feed Store aims to provide knowledgeable assistance, ensuring that customers receive informed recommendations for their specific pet care challenges. This dedication to customer support, coupled with a diverse inventory, positions them as a key resource in the Rockford pet community.
---Wayne's Feed Store is conveniently situated at 3435 Auburn St, Rockford, IL 61101, USA. This address places it in a highly accessible area of Rockford, a major city in Northern Illinois. Auburn Street is a significant thoroughfare, making it straightforward for residents from across Rockford and its surrounding communities to locate and reach the store.
For those utilizing GPS or online mapping services, simply inputting the full address will provide precise directions to the store. Its location within Rockford ensures that it is easily integrated into daily routines and errands for local customers. Ample parking is typically available at such retail locations, providing a hassle-free experience for visitors, whether they're picking up a small item or larger bags of feed.
The accessibility of Wayne's Feed Store makes it a practical choice for a wide range of pet owners throughout the region. This convenience is particularly valuable when purchasing live animals or bulky supplies, ensuring that customers can transport their purchases home efficiently and safely. Its central presence in Rockford reinforces its role as a key local resource for the Illinois pet community.
---- Sales of Live Fish: Offering a wide selection of both freshwater and saltwater fish for various aquarium setups.
- Sales of Reptiles: Providing a variety of reptiles for pet ownership.
- Sales of Small Critters: Supplying various small animals as pets.
- Extensive Pet Food Selection: Stocking a huge selection of pet foods, including specialty brands like Fromm for dogs, as well as general and specialized feeds for other animals.
- Aquatic Supplies: Offering a range of supplies for fish tanks, including plants, decorations, filters, and other accessories.
- Reptile Feeder Sales: Known for providing high-quality feeders, such as Dubia roaches, in good condition for reptiles.
- General Pet Supplies: Carrying a variety of other pet products, though specific types beyond food and animal-specific items are not detailed in the provided reviews.
- Knowledgeable Staff Assistance: Providing employees who are available to help customers choose appropriate animals and supplies, and offer advice on pet care.
- Wide Variety of Products and Animals: Customers consistently praise the "good variety" and "huge selection of food, fish, and plants," including a diverse range of live fish (freshwater and saltwater), reptiles, and small critters.
- Quality Live Feeders: Highlighted for providing Dubia roaches that are "in good condition," addressing a common concern for reptile owners who often find feeders elsewhere to be dead or unhealthy.
- Knowledgeable and Helpful Staff: Multiple customer reviews commend the staff, describing them as "very knowledgeable" and "courteous" in assisting with animal selection and general pet care advice.
- Clean and Organized Store: The store maintains a clean and organized environment with well-marked tanks, contributing to a pleasant shopping experience.
- Competitive Pricing: While not explicitly detailed, the mention of competitive pricing in external sources suggests good value for customers.
- Kid-Friendly Environment: The store's array of fish and other animals delights children, making it a fun outing for families, as exemplified by a daughter "delighted to look at the variety of fishes."
Address: 3435 Auburn St, Rockford, IL 61101, USA
Phone: (815) 963-7678
Mobile Phone: +1 815-963-7678
---For Illinois residents, particularly those in the Rockford area, Wayne's Feed Store on Auburn Street presents itself as a highly suitable and comprehensive local resource for a wide range of pet and animal needs. Its extensive selection of fish (both freshwater and saltwater), reptiles, small critters, and a "huge selection of food and plants" makes it a convenient one-stop shop for diverse pet owners.
A key factor making this store suitable for locals is the documented knowledge and helpfulness of many of its staff members. Customers have specifically praised the employees who provided informed assistance in selecting fish and general pet care advice. This level of expertise is invaluable for ensuring that pets thrive in their homes and that owners feel confident in their purchases.
While one customer had a less than ideal interaction with a manager regarding closing time, the overarching positive feedback regarding product quality (e.g., healthy fish and good condition Dubia roaches) and staff expertise suggests that Wayne's Feed Store generally offers a strong value proposition. The ability to find healthy live feeders, which can be a challenge elsewhere, is a significant draw for reptile owners in the region. For families, the engaging display of animals makes it an enjoyable place to visit, as highlighted by a delighted daughter. Despite isolated incidents, the store's core strengths—variety, quality, and knowledgeable frontline staff—position it as a valuable and suitable local resource for pet owners throughout Rockford and wider Illinois. It remains a place where many locals can find reliable supplies and new beloved companions.
Wayne's Feed Store Photos










Wayne's Feed Store Location
Wayne's Feed Store
3435 Auburn St, Rockford, IL 61101, USA
Wayne's Feed Store Reviews
The variety is good. I have visited the store twice and purchased 3 fish from there. So far, I've had no issues with the fish. On my first visit, the young lady that helped me was very helpful in helping me choose an appropriate fish for my community tank. On the second visit, I brought my 11 year old daughter with and we arrived around 5PM. We looked around at their merchandise and grabbed some food for our Betta. We then started to look at other animals available for sale. That is when store manager (Fred) approached and asked if we needed some help and I said, "No thank you, we are just looking around at what you have and then we will be going to the other side to buy fish." He then proceeds to tell me "Well then you'd better hurry up and figure it out!" There was still 40 minutes prior to store closing. After looking around at the fish, we then asked a different employee to assist us to choose our next fish(2) and he was also very knowledgeable in helping us with our selection and cashed us out as well(receipt time was 5:32). Fred’s comment would not have even been necessary had it even been 15 minutes from the store closing, let alone 40 minutes prior. That is no way to talk to customers you hope to have return. Had it been closer to closing, just making sure we were aware of the closing time would have sufficed. Being only my second visit there, it definitely soured my excitement of finding a closer place for my fish and supply needs! Not sure if he is the owner or just the manager but I sincerely hope he reads this and knows his snarky reply was unwelcome. I would have likely given that its well-deserved response had my daughter not been present. The gentleman who helped us select 2 fish was very knowledgeable and courteous as was the young lady that assisted me on my 1st visit. Fred could absolutely take some notes from either of them. Now, despite the positives, I feel the need to dig a little deeper to find out if he is the owner or not to determine whether or not we will return.
Apr 09, 2025 · Jamie HolmesVery knowledgeable staff. Huge selection of food, fish, and plants. My daughter was delighted to look at the variety of fishes. We recently got a bearded dragon lizard and couldn't find good Dubia roaches. The other pet stores were out of the size we need, or half of them were dead. Wayne's makes sure the roaches are in good condition. We'll definitely be getting our food from here for our pets.
Apr 26, 2025 · Lacey HGreat service! With a new greenhouse, and lots of plants. There is an excellent pet supplies section, including a large variety of aquarium supplies. A very good selection of salt water fish, too.
Jul 02, 2025 · David DeVriesLove this place got my first bearded dragon for there and he is so sweet and healthy I can’t do anything without him highly recommend this store to everyone that asks where I got him….
May 28, 2025 · Ken FryMy son said “the fish were cool and if they had the red tail that fish would be his favourite thing” overall, wonderful experience and the fish are gorgeous with many sorts of animals.
Jun 26, 2025 · Rhianna Utech
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