Coralife Introduce
For aquatic enthusiasts and aspiring fishkeepers across Wisconsin, the journey into the mesmerizing world of marine and freshwater aquariums often begins with reliable equipment and expert knowledge. While many local pet stores offer a selection of fish and basic supplies, identifying the source of high-quality, specialized aquatic products is crucial for creating and maintaining a thriving underwater environment. In Franklin, Wisconsin, the address associated with Coralife, a renowned brand in the aquarium industry, serves as a significant point of interest for those seeking comprehensive aquatic solutions.
Coralife, a registered trademark of Central Garden & Pet, is a prominent brand dedicated to simplifying the complexities of saltwater and freshwater fishkeeping. Their philosophy centers on providing a wide array of products, from all-inclusive BioCube® aquariums to cutting-edge lighting and filtration systems, designed to support hobbyists at every level. While the provided address is primarily associated with the manufacturing and distribution arm (Central Aquatics), it represents the core operations behind many of the products found in local pet stores across Wisconsin and beyond. This location embodies Coralife's commitment to innovation and support for the aquatic community, aiming to make the intricate hobby of aquarium keeping more accessible and successful for everyone.
The address associated with Coralife, 5401 W Oakwood Park Dr, Franklin, WI 53132, USA, is strategically located within Franklin, Wisconsin. This location is part of an industrial or corporate park area, suggesting a focus on manufacturing, distribution, and administrative functions rather than a direct-to-consumer retail storefront in the traditional sense. However, its presence in Franklin means that the innovative spirit and product development for many aquatics products are rooted right here in Wisconsin. For local users, knowing this address signifies that a leading brand in aquarium technology has a strong operational base within their state. Access to this location is generally straightforward, being situated within the broader Milwaukee metropolitan area, with good road connections. While not a typical walk-in pet shop, its existence in Franklin underscores the local connection to a globally recognized name in aquatic supplies.
As a brand focused on aquatic products, Coralife's "services" are primarily reflected in the quality, innovation, and support offered through its product lines, which are then distributed to various pet stores and aquatic retailers. While this specific address functions more as a corporate or manufacturing site rather than a retail outlet with direct services like grooming or live animal sales, the core "services" it enables for the pet community include:
- Development of Advanced Aquarium Systems: Coralife specializes in creating comprehensive aquarium solutions, including their popular BioCube® aquariums, which are designed for ease of setup and maintenance, particularly for marine environments.
- Innovative Lighting Technology: They offer a range of specialized lighting products, from LED fixtures to replacement lamps, crucial for supporting diverse aquatic life, including corals and plants.
- Sophisticated Filtration Solutions: Coralife provides a variety of filtration products, such as protein skimmers, filter cartridges, and pure-flo filter pads, essential for maintaining optimal water quality in aquariums.
- Water Care and Specialty Equipment: Their product line includes various water care additives, test kits, and specialty equipment like UV sterilizers and chillers, helping hobbyists manage water parameters and prevent disease.
- Comprehensive Care Guides and Resources: Through their brand website (coralifeproducts.com), Coralife offers extensive online resources, including care guides for specific species, setup instructions for their products, and frequently asked questions, providing valuable support to aquarium keepers.
- Customer Support and Technical Assistance: While not a retail store, the phone number (888) 255-4527 is a dedicated line for consumer care, offering assistance with product questions, troubleshooting, and warranty services. This direct support is a key "service" for those using Coralife products.
- Product Innovation: The core function of this facility, as part of Central Aquatics, is likely to drive the research and development of new and improved aquatic products that enhance the hobbyist experience.
As a brand and operational hub, Coralife offers several key features and highlights that are valuable to the Wisconsin pet community, particularly those interested in aquatics:
- Specialized Expertise: Unlike general pet stores, Coralife's singular focus on aquatic life and equipment means they bring a deep level of expertise and specialized solutions to the market. This specialization ensures that products are designed with the specific needs of aquatic environments in mind.
- Reputation for Quality Products: As part of Central Garden & Pet, Coralife is a well-established brand known for its range of quality aquarium products that are available at pet stores nationwide, including those in Wisconsin.
- Support for Complex Hobby: Aquarium keeping, especially saltwater or reef tanks, can be complex. Coralife's products and resources aim to simplify this hobby, making it more accessible and enjoyable for a wider audience.
- Innovation in Aquatic Technology: Their commitment to "cutting-edge lighting and equipment" suggests a continuous drive for innovation, providing hobbyists with advanced tools to maintain healthier and more vibrant aquariums.
- Direct Customer Support for Products: Having a dedicated toll-free number for consumer care ensures that users of Coralife products can receive direct assistance with any issues or questions they may have.
It is important to address the customer reviews provided. One review mentioned a "foul smell" and another simply "Fish," alongside a highly negative review concerning a different Petco location (which seems to be mistakenly attached to this Coralife listing). Given that Coralife at 5401 W Oakwood Park Dr, Franklin, WI is identified as a manufacturing/corporate facility for aquatic products (under Central Aquatics) rather than a retail pet store with live animals, the "foul smell" and "Fish" comments might be misattributed or refer to a different kind of operation if they imply a retail presence. Reputable manufacturers and distributors maintain clean and professional facilities. Therefore, locals should understand this address primarily as a corporate/manufacturing site for a leading aquatic brand, not a retail store where they would directly purchase live fish.
For inquiries about Coralife products, technical support, or warranty information, you can directly contact their consumer care team:
Address: 5401 W Oakwood Park Dr, Franklin, WI 53132, USA
Phone: (888) 255-4527
Mobile Phone: +1 888-255-4527
In conclusion, for aquatic enthusiasts and pet owners across Wisconsin, the presence of Coralife's operational base in Franklin signifies a strong local connection to a brand dedicated to advancing the aquarium hobby. While 5401 W Oakwood Park Dr is primarily a manufacturing and corporate facility for Central Aquatics (the parent company behind Coralife products) rather than a public retail pet store with live animals, it plays a vital role in bringing high-quality, innovative aquarium solutions to the market. Locals interested in fishkeeping benefit from knowing that a leading brand in aquatics, offering everything from BioCube aquariums to specialized lighting and water care products, has its roots right here in Wisconsin. By supporting the development and distribution of these essential products, Coralife ultimately empowers pet stores throughout the state to provide better resources for local hobbyists. This makes Coralife, through its products and underlying operations, a suitable and valuable entity for anyone in Wisconsin passionate about creating and maintaining stunning aquatic environments.
Coralife Photos


Coralife Location
Coralife
5401 W Oakwood Park Dr, Franklin, WI 53132, USA
Coralife Reviews
The smell is foul
Apr 09, 2025 · Antonio AltamiranoFish
Jul 09, 2023 · WILLIAMS PINGUIL- Nov 15, 2023 · John Benson
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