Ely's Tropical Fish Introduce
For aquatic enthusiasts across New Jersey, the quest for healthy, vibrant fish and the right supplies for a thriving aquarium or koi pond can sometimes feel like a deep-sea adventure. In Florham Park, NJ, however, there's a local gem that has been serving the community's aquatic needs for decades: Ely's Tropical Fish. More than just a store, Ely's is a true specialist, offering a remarkable selection of fish, plants, and supplies, backed by unparalleled knowledge and dedicated customer service. This article is your guide to understanding what makes Ely's Tropical Fish a must-visit destination for anyone passionate about the aquatic hobby in our New Jersey community.
In the world of pet stores, finding a business with a deep, specialized focus can make all the difference, especially when it comes to something as intricate as maintaining an aquatic environment. Ely's Tropical Fish has cultivated a reputation for quality and expertise that spans generations, serving happy customers for over 35 years, with the business itself having roots back to 1922 and family ownership since 1961. This long-standing presence in Florham Park speaks volumes about their commitment to the hobby and their community. We'll dive into their convenient location, the extensive range of aquatic products and services they provide, and the unique highlights that make them a beloved and trusted resource for countless New Jersey residents looking to create and maintain their perfect aquatic ecosystems.
Ely's Tropical Fish is conveniently situated at 326 Columbia Turnpike, Florham Park, NJ 07932, USA. This location on Columbia Turnpike, a well-known road in the area, makes it easily accessible for residents of Florham Park and surrounding communities within Morris County and beyond, including Chatham, Madison, Morristown, and Livingston.
The accessibility of Ely's is a significant advantage for New Jersey aquatic enthusiasts. Columbia Turnpike serves as a main artery, allowing for straightforward travel to the store. This means that whether you're making a quick trip for fish food, or planning a more extensive visit to select new fish or pond supplies, getting there is a relatively hassle-free experience. Parking is typically available on-site, which is a practical consideration for customers purchasing bulky items like aquariums, bags of substrate, or large containers of fish food. Being located in a familiar commercial area ensures that new customers can easily find them, while long-time patrons appreciate the consistent, convenient access they've enjoyed for years. This prime spot in Florham Park positions Ely's Tropical Fish as a central and dependable resource for the local New Jersey aquatic community.
Ely's Tropical Fish specializes exclusively in the aquatic world, offering an extensive selection of livestock and supplies for both freshwater and saltwater aquariums, as well as outdoor koi ponds. Their focus ensures a deep inventory and specialized knowledge.
Tropical & Marine Fish: They boast a tremendous range of fish options, with thousands of varieties often in stock. This includes a wide array of healthy, robust tropical fish for freshwater aquariums, such as goldfish, angelfish, cichlids, swordtails, discus, black arowanas, guppies, platies, and more exotic options like clownfish, rainbow fish, stingrays, datnoids, and various types of danios. For saltwater enthusiasts, they also carry marine fish and invertebrates.
Koi Pond Fish & Supplies: Beyond aquariums, Ely's is a go-to destination for koi pond enthusiasts. They stock a large variety of koi and other pond fish, along with all the necessary supplies for crafting and maintaining outdoor water features, including pumps, filters, netting, pond heaters for winter, and decorative elements like fountains.
Aquatic Plants: For those looking to create a lush, natural environment in their tanks or ponds, Ely's offers an extensive selection of live aquatic plants. This includes both common and more specialized varieties, helping to enhance the aesthetic and biological balance of your aquatic system.
Aquarium & Pond Supplies: They carry a full line of products for setting up and maintaining aquatic environments. This includes aquariums of various sizes, filters, liners, water treatment additives, pumps, and appropriate lighting to ensure a healthy and beautiful display. They also stock diverse substrates (pebbles, rocks) and artificial plants and decor.
Special Orders: A highly valued service, Ely's loves special orders. If you're looking for a specific type of fish or aquatic creature they don't currently have in stock, they are often able to find and order it for you, with access to approximately three thousand different types of fish.
Fish Food: A wide range of fish food is available for various species, including specialized diets, as well as live and frozen foods like crawlers and worms. They also cater to shrimp lovers with colorful shrimp varieties and offer some crabs, crayfish, lobsters, and starfish.
Ely's Tropical Fish prides itself on its vast selection and the ability to source specific aquatic life, ensuring hobbyists of all levels can find what they need to succeed.
Ely's Tropical Fish has cultivated a loyal customer base across New Jersey for several compelling reasons, highlighting its unique position in the aquatic pet industry.
Unparalleled Experience and Longevity: With roots dating back to 1922 and family ownership since 1961, Ely's boasts over 45 years of direct experience (and nearly a century of business presence) in both water gardening and aquariums. As one customer aptly puts it, "Always the highest quality fish, plants & supplies." This deep historical expertise means they possess a wealth of knowledge that is virtually unmatched in Northern New Jersey.
Exceptional Knowledgeable Staff: Customers consistently praise the staff, particularly Steve, for being "very knowledgeable when it comes to our tank and everything about our needs." This expert advice is crucial for success in the often-complex world of aquariums and ponds, making even beginners feel confident and supported.
Highest Quality Livestock: A significant highlight is the superior health and vitality of their fish and plants. Reviews emphasize "Always the highest quality fish, plants & supplies." While pricing might be "a bit on the high side," customers understand that "when it comes to aquarium & pond fish, you truly get what you pay for!" The robustness and longevity of their aquatic life are a direct result of their careful sourcing and care.
Vast and Diverse Selection: Ely's is celebrated for its "amazing" and extensive selection of fish. With thousands of varieties often in stock, and the capability to special order from approximately three thousand different types of fish, they cater to a wide range of interests, from common community fish to rare and exotic species.
Personalized Service: The family-owned and operated nature of the business emphasizes "personalized service and customer satisfaction." Many clients have been patronizing the store for three generations, speaking volumes about the strong, trusting relationships they build with their customers.
Commitment to Customer Success: Ely's states, "We are in business to make your aquarium or pond a success, and our best customers are repeat customers." This philosophy drives their helpful service and willingness to assist hobbyists at every level, from beginners to seasoned enthusiasts.
Support for Both Aquariums and Koi Ponds: Unlike many stores that focus on one or the other, Ely's provides comprehensive support for both indoor aquariums and outdoor koi ponds, making them a dual-purpose resource for aquatic lovers.
Ready to explore the amazing world of aquatic life or get expert advice for your existing setup? Visit Ely's Tropical Fish in Florham Park, NJ.
Address: 326 Columbia Turnpike, Florham Park, NJ 07932, USA
Phone: (973) 377-0570
Mobile Phone: +1 973-377-0570
For New Jersey residents with a passion for aquariums or koi ponds, Ely's Tropical Fish in Florham Park is undoubtedly the premier local destination. While some may perceive the pricing as "a bit on the high side," the overwhelming consensus among long-time customers is that the superior quality of fish, plants, and supplies, combined with the unparalleled expertise and personalized service, makes it an investment well worth it. This is a place where you "truly get what you pay for" in terms of healthy livestock and reliable advice.
The multi-generational experience of the Elias family, coupled with their genuine commitment to customer success, creates a welcoming and trustworthy environment that chain stores simply cannot replicate. For Florham Park locals and aquatic enthusiasts across New Jersey, Ely's Tropical Fish is not just a pet store; it's a vital community resource that helps cultivate beautiful, thriving aquatic environments, fostering a love for the hobby that lasts a lifetime. If you're serious about your fish and your aquatic projects, Ely's is the clear choice for quality and expertise.
Ely's Tropical Fish Photos










Ely's Tropical Fish Location
Ely's Tropical Fish
326 Columbia Turnpike, Florham Park, NJ 07932, USA
Ely's Tropical Fish Reviews
I've been a happy customer of Ely's for over 35 years. Always the highest quality fish, plants & supplies for my aquariums & koi pond. Pricing is a bit on the high side, but when it comes to aquarium & pond fish, you truly get what you pay for!
Jun 13, 2025 · MikeWe only buy our fish and supplies from here. Wonderful staff and Steve is great. Very knowledgeable when it comes to our tank and everything about our needs. His selection of fish are amazing. Thank you.
Feb 13, 2025 · Vanessa Isla De AlmeidaThis was my first time visiting this store and I am blow away. The store is clean, organized, has a great variety of fish, healthy fish at a good size, good small selection of plants, and good selection of aquarium equipment. The staff is also very friendly. The store is bigger on the inside than what you’d think from the outside. I will definitely be back again soon!!!!!
Jun 03, 2023 · Natalia RamosIncredible selection and some rare finds, I love the pagoda snails I picked up today and their vast selection of some really special guppies.
Apr 27, 2025 · Blue ChickenJust visited the store looking for a vampire shrimp and finally got one for 40 dollars. The price was a bit on the high side but it's ok for a rare shrimp. the tanks here are not the cleanest of surrounding fish stores privately owned but they were ok. Please read other reviews customer service is not their top attribute so keep that in mind. I don't think it matters much if you know what you are looking for and just want to stop by grab and go this is the right store. If you want to talk about fish and share anecdotes about the hobby not the place for that.
Apr 20, 2023 · Alfonso Vivar
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