Reef Plus Introduce
For passionate marine aquarium hobbyists and those looking to dive into the captivating world of saltwater tanks, finding a truly specialized and knowledgeable local store is essential. In Illinois, Reef Plus in North Aurora stands out as a dedicated haven for all things marine. Established in 2004 by Steve Myers, Reef Plus has built a stellar reputation as a complete resource for saltwater enthusiasts. Unlike general pet stores, Reef Plus exclusively focuses on marine life, offering an unparalleled selection of hand-selected fish, vibrant corals, and fascinating invertebrates, along with all the necessary equipment to create and maintain stunning, state-of-the-art marine environments.
At Reef Plus, the team, led by owner Steve, understands the intricacies and rewards of saltwater aquariums. Their deep expertise, accumulated over years of experience, makes them an invaluable resource for both seasoned hobbyists and newcomers alike. Customers consistently rave about the quality of the livestock and the beauty of the tanks displayed in the shop, which often feature some of the largest and most impressive corals outside of institutional aquariums. When you visit Reef Plus, you're not just purchasing products; you're gaining access to a wealth of knowledge and a commitment to helping you succeed in your saltwater journey, ensuring your marine life thrives in the beautiful aquatic environments you create. For anyone in Illinois with a passion for the ocean's wonders, Reef Plus is the definitive local destination.
Reef Plus is conveniently located at 935 Oak St, North Aurora, IL 60542, USA, specifically at the corner of Oak and Randall Road. This strategic position makes it highly accessible for marine aquarium hobbyists across North Aurora and the broader Illinois region, including communities like Aurora, Batavia, Geneva, St. Charles, and even further into the Chicagoland area. Randall Road is a significant thoroughfare, ensuring straightforward navigation to the store, and its presence at a visible intersection makes it easy to find. Ample parking is typically available, contributing to a hassle-free visit for customers picking up delicate livestock or bulky equipment.
The accessibility of Reef Plus is a considerable advantage for those dedicated to the saltwater hobby. Given the specialized nature of marine aquariums, finding a local store with such a comprehensive inventory and deep expertise can often mean traveling a distance. However, Reef Plus's convenient North Aurora location minimizes this effort for many Illinois residents, allowing for regular visits to monitor new arrivals, replenish supplies, or seek expert advice. This ease of access ensures that high-quality marine life and professional support are readily available, making it simpler for enthusiasts to maintain thriving reef tanks and enjoy their passion without unnecessary inconvenience. We invite you to experience the ease of reaching Reef Plus and discovering why it's the preferred choice for saltwater needs in Illinois.
- Extensive Selection of Marine Livestock: Reef Plus specializes in hand-selected saltwater fish, a wide variety of vibrant corals (including impressive "monster size" leathers), and diverse marine invertebrates, ensuring healthy and unique additions to your tank.
- Premium Aquarium Products and Equipment: The store carries a full line of products for every aspect of the saltwater hobby, including biological, mechanical, and chemical filtration, substrates, water testing kits, pumps, lighting, heating, nutrition, medication, additives, salt mixes, and RO water. They only stock products with proven track records.
- Custom Aquarium Installations: Reef Plus offers professional installation services for custom, state-of-the-art marine environments, utilizing specialized plumbing, high-quality stands, and meticulous attention to detail. They can custom make any size tank.
- Professional Aquarium Service & Maintenance: Provides expert, professional aquarium service by appointment, including regular tank cleaning, saltwater testing and analysis, equipment checks, on-demand troubleshooting for tank problems, and livestock care with health checkups. Services are priced per project.
- Expert Advice and Consultation: The knowledgeable team, led by Steve, offers invaluable advice and guidance on all aspects of saltwater aquariums, from initial setup and cycling to advanced reef-keeping techniques, water parameters, and troubleshooting.
- Aggressive MAP (Minimum Advertised Price) Pricing: Reef Plus aims to be competitive with internet pricing, offering "aggressive MAP pricing" on products so customers can confidently support a local retailer.
- High-Quality RO Water: Offers readily available Reverse Osmosis (RO) water, a crucial component for maintaining optimal water parameters in saltwater aquariums.
- Saltwater Specialization: Unlike general pet stores, Reef Plus is exclusively dedicated to marine life, ensuring deep expertise and a curated selection specifically for saltwater enthusiasts.
- Owner-Operated Expertise: Steve, the owner, is highly regarded by customers for his extensive knowledge and helpfulness, making the process easy for new and returning hobbyists.
- "Top Tier" Livestock Quality: Customers consistently praise the health and vibrancy of the fish and corals, noting that the tanks in the shop are "absolutely beautiful" and stock "some of the biggest leathers I’ve seen."
- Competitive Pricing: Despite being a specialized local store, Reef Plus offers "Good prices on livestock, RO, food, accessories, etc.," and is competitive with internet pricing.
- Community Trust: With over 16 years of operation (since 2004), Reef Plus has built a strong reputation and trust within the Illinois marine aquarium community, with customers returning after many years.
- Proven Products Only: They "only carry those products with proven track records" and extensively test products, ensuring customers invest in reliable equipment and chemicals.
- Convenient Local Access: Its location in North Aurora is just 10 minutes away for some customers, making it a convenient and regular stop for supplies and new additions.
Address: 935 Oak St, North Aurora, IL 60542, USA
Phone: (630) 906-7333
Mobile Phone: +1 630-906-7333
For saltwater aquarium enthusiasts across Illinois, Reef Plus in North Aurora stands out as an indispensable local resource. In a state where general pet stores often offer limited marine selections, Reef Plus provides a focused, high-quality, and expertly guided experience that is truly unmatched. The specialized nature of marine aquariums demands a level of knowledge and dedication that only a store exclusively focused on saltwater can provide, and Reef Plus delivers precisely that.
The glowing testimonials from long-term customers, highlighting Steve's exceptional knowledge and the "top tier" quality of the fish and corals, speak volumes. When you visit Reef Plus, you're not just buying products; you're tapping into years of accumulated expertise that can make the difference between a struggling tank and a thriving, beautiful reef. The stunning display tanks in the store serve as an inspiring testament to what can be achieved with the right guidance and high-quality livestock. Furthermore, the commitment to competitive pricing and comprehensive professional services, including custom installations and maintenance, means that Illinois residents have a full-service partner for every aspect of their saltwater journey. By choosing Reef Plus, you're supporting a dedicated local business that genuinely cares about the success and enjoyment of your marine aquarium hobby, right here in Illinois.
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Reef Plus Reviews
Steve is awesome! I got into saltwater about 16 years ago and Steve was always my go to. I had to move and took a break but now I’m back at it and he has made the process easy! Highly recommend going here for all of your saltwater needs!
May 01, 2025 · Jessica U (Jess)Awesome little store. I’ve been fish-keeping, planted fw and mixed reef for 20+ years. I’ve been to a lot of places being ex-military and this little shop is awesome.Good prices on livestock, RO, food, accessories, etc. The real kicker is that the tanks in the shop are absolutely beautiful. Some of the biggest leathers I’ve seen outside of the ocean or an institutional aquarium.Great little spot and I’m glad it’s only 10 minutes away. Will keep shopping here for sure.
Jul 04, 2025 · B to the TSteve has helped me with my 90 gallon tank for over 20 years. Great guy , knowledgeable and he cares about the quality of salt water fish that he sells.😊
Mar 23, 2025 · Bob BI have been a repeat customer here for maybe 4 months or so now. At least 10 visits to the shop. Steve is a really cool owner and all of his staff are very helpful and friendly. He is alway open to giving me advice on anything i need since i am new to the hobby. He never treats me poorly if i dont understand or ask the same questions over and over. If i text him something weird going on in my tank or have a simple question he is always there to help. I couldnt say more positive things about this shop. Theres never a need to order anything from internet suppliers when you have a store this good right in your own backyard and why doesnt love supporting local businesses. Id give steve and reef plus 10 stars if it would let me.
Mar 18, 2025 · Mario SpartoWe are very happy to have Trevor maintaining our 150g tank at our office! He truly loves what he does and it reflects on how happy the fish and corals are doing. Always goes above his calling, is very detailed in his maintenence, and has been a pleasure to work with. Thank you Trevor!
May 23, 2022 · Our Medical Center
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