What's In The Bowl Pet Shop: Your Local Holistic Pet Nutrition Experts in New Berlin, WI

What's In The Bowl Pet Shop - - Pet Supplies - Pet Store - New Berlin Introduce

### What's In The Bowl Pet Shop: A Holistic Approach to Pet Wellness in New Berlin, WI

For pet owners across Wisconsin, ensuring the health and happiness of their furry family members is a top priority. In New Berlin, a unique local establishment, What's In The Bowl Pet Shop, stands out as a dedicated resource for holistic pet nutrition and high-quality supplies. Founded in 2016 by Amy and Sean Jones, this family-owned and operated business is rooted in the belief that every pet deserves the same quality of nutrition as any human. Unlike conventional pet stores, What's In The Bowl Pet Shop focuses on guiding pet parents towards biologically appropriate diets and products that truly enhance their pets' well-being. They offer a refreshing alternative, aiming to provide transparency and integrity in pet care, making them a trusted choice for those seeking a more natural and health-focused approach for their beloved companions.

The importance of a local pet store that specializes in holistic wellness cannot be overstated for Wisconsin residents. It means having direct access to knowledgeable staff, often certified in pet nutrition, who can offer personalized consultations and help navigate the often-confusing world of pet food and supplements. This commitment to education and quality products helps bridge the gap between pets' nutritional needs and owners' understanding, fostering healthier, happier lives for animals in the community. This article will delve into what makes What's In The Bowl Pet Shop a vital part of the New Berlin pet community, focusing on its specialized offerings, accessibility, and unwavering dedication to pet health.

### Location and Accessibility

What's In The Bowl Pet Shop is conveniently located at 15401 W National Ave, New Berlin, WI 53151, USA. This prime location on West National Avenue places it within a well-trafficked commercial area in New Berlin, a vibrant city in Waukesha County. The store's accessibility is a significant advantage for residents throughout New Berlin and the surrounding areas, including neighboring communities like Muskego, Waukesha, Greenfield, and Brookfield.

Being situated on a major thoroughfare like National Avenue ensures easy navigation for customers driving in. Ample parking is typically available in the shopping center where it's located, making visits convenient even during busy times. This ease of access is crucial for pet owners who rely on regular access to specialized foods and supplies, ensuring they can consistently provide the best for their pets without significant travel time. The store also offers additional convenient services like home delivery within a 10-mile radius of the store and curbside pickup, further enhancing its accessibility for local patrons.

### Services Offered

What's In The Bowl Pet Shop distinguishes itself through its specialized services focused on holistic pet nutrition and high-quality products. Their offerings are designed to provide comprehensive support for pet parents:

Holistic Pet Food Selection: They offer a curated selection of complete, balanced, and biologically appropriate foods for dogs and cats. This includes a variety of formats such as raw food, frozen food, freeze-dried food, air-dried foods, dehydrated foods, canned food, and high-quality kibble options. While one review notes a limited selection of fresh food on hand, they do offer to order specific items and stock a range of raw options like OC Raw Dog. Their mission emphasizes healthy, natural ingredients.
Personalized Nutrition Consultations: A cornerstone of their service is offering professional, personalized nutrition consultations. Staff members are certified in pet food nutrition, acute canine herbalism, and raw dog food nutrition. As highlighted by a customer, the owner guided them towards a "better diet/products" for their dog's skin issues, resulting in significant improvement.
High-Quality Supplements and Health Products: Beyond food, they carry a wide array of vitamins, supplements (including CBD oil and digestive aids), and natural remedies for common pet health issues like skin conditions and allergies.
Pet Supplies and Accessories: They stock various essential pet products, including bowls, feeders, treats (dental, jerky, freeze-dried, natural), cleaning supplies (potty pads, waste bags), grooming tools (shampoos, brushes, nail clippers), furniture (beds, crate mats), and walking accessories (leashes, collars, harnesses, ID tags).
Support for Different Pet Types: While primarily focused on dogs and cats, their website also indicates products for small animals (ferrets, gerbils, rats) and even poultry food, showcasing a broader commitment to healthy options for various pets.
Local and Eco-Friendly Product Focus: What's In The Bowl Pet Shop makes an effort to stock green, local, and eco-friendly products, often seeking out local, small, and regional companies to support other small businesses and provide unique, high-quality options to their customers.
Adoption Programs and Welcome Bundles: They participate in programs like the "Free Welcome Home Bundle" for newly adopted pets, providing gift baskets to help new furry family members settle in. This highlights their community involvement and dedication to pet welfare.

### Features / Highlights

What's In The Bowl Pet Shop stands out in the New Berlin pet landscape due to several key features and customer-praised highlights:

Expertise in Holistic Nutrition: The store's strong emphasis on holistic nutrition and the certified knowledge of its staff are major differentiators. Customers appreciate being guided towards healthier diets, which can lead to significant improvements in their pets' well-being, as seen in the testimonial about a dog's skin issues resolving with dietary changes.
Personalized Customer Service: The team is described as "friendly" and dedicated to providing "professional consultations and nutritional advice." This personalized approach ensures customers receive tailored recommendations for their specific pet's needs.
Commitment to Quality Products: What's In The Bowl Pet Shop is committed to stocking "top rated products" and "highest quality pet foods and supplies," ensuring that pet owners have access to superior options. They are particular about ingredient sourcing, even producing their own line of freeze-dried treats (What's In The Bowl Pet Treats) and being involved with Foodynamics, LLC for premium whole foods.
Family-Owned and Operated: Being a family-owned business, it offers a more personal and community-focused shopping experience compared to larger chain stores. Owners Amy and Sean Jones are deeply involved in advocating for pet health.
Support for Raw and Fresh Diets: Despite some limitations in immediate fresh food stock, their commitment to raw and fresh options, including carrying brands like OC Raw Dog and Primal, positions them as a valuable resource for owners exploring these beneficial diets. The positive impact of products like "RAW goat milk" is a notable highlight from a customer.
Community and Ethical Focus: Their practice of seeking out local and small businesses for products and participation in adoption programs reflects a strong community and ethical conscience, resonating with local patrons.

### Contact Information

For inquiries, personalized nutrition consultations, or to explore their range of holistic pet products, you can contact What's In The Bowl Pet Shop:

Address: 15401 W National Ave, New Berlin, WI 53151, USA
Phone: (262) 421-5333

You can also visit their website for more information on products, services, and current store hours.

### Conclusion: Why This Place is Suitable for Locals

For residents of New Berlin, Wisconsin, and the surrounding areas, What's In The Bowl Pet Shop is an exceptionally suitable and vital local resource for their pet care needs. In an era where pet nutrition can be complex and sometimes misleading, this family-owned store offers a beacon of trustworthy, holistic advice and high-quality products.

Locals benefit significantly from the personalized attention and deep nutritional expertise provided by the certified staff, including the owners themselves. This level of informed guidance is a powerful tool for pet parents seeking solutions for their pets' health issues or simply aiming to optimize their well-being through diet. The tangible results experienced by customers, such as the dramatic improvement in a dog's skin issues through dietary changes, serve as compelling evidence of their effective approach.

Furthermore, the convenience of local access, coupled with services like home delivery and curbside pickup, makes it easy for New Berlin residents to consistently provide their pets with the best. By choosing What's In The Bowl Pet Shop, locals are not only investing in their pets' health but also supporting a dedicated, ethical, and community-focused business that genuinely cares about the well-being of animals in Wisconsin. It's a place where you can feel confident about what's truly in your pet's bowl.

What's In The Bowl Pet Shop - - Pet Supplies - Pet Store - New Berlin Pet Supply

Pet Store
Bandanas & Scarves
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Books
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Bow Ties
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Calendars
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Canned Dog Food
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Car Barriers
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Cat Beds
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Cat Brush
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Cat Condos
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Cat Litter
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Cat Memorials & Keepsakes
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Cat Nip
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Chew Toys
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Coats & Jackets
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Collapsable Pet Bowl
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Collars
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Costumes
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Covered Beds
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Crate Mats
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Dog Bag Dispenser
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Dog Crates
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Dog Diapers
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Dog Gates
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Dog Houses
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Dog Strollers
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Dog Themed Clothing
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Dog Themed Jewelry
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Dresses & Skirts
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Dry Cat Food
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Dry Dog Food
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Ear Care
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Elevated Beds
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Fish Treats
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Flea & Tick
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Food & Water Bowls
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Food Toppers for Dogs
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Freeze-Dried Cat Food
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Freeze-Dried Dog Food
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Grain-Free Dog Food
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Hair Bows & Clips
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Harnesses
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Home Goods
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Life Vest
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Litter Box Enclosures
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Litter Liners & Mats
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Nail Grinder
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Nutritional Counseling
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Pajamas
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Paw Moisturizer
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Potty Pads
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Raw Cat Food
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Rope Toys
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Senior Dog Food
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Stairs & Ramps
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Supplements & Vitamins
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Tie OWIs
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Travel Carrier
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Waste Bags
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What's In The Bowl Pet Shop - - Pet Supplies - Pet Store - New Berlin Details

From the business
Identifies as women-owned
Small business

Service options
In-store pickup
In-store shopping
Delivery

Accessibility
Wheelchair accessible entrance
Wheelchair accessible parking lot

Amenities
Gender-neutral restroom

Crowd
LGBTQ+ friendly

Planning
Quick visit

Payments
Credit cards
Debit cards
NFC mobile payments
Credit cards

What's In The Bowl Pet Shop - - Pet Supplies - Pet Store - New Berlin Photos

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What's In The Bowl Pet Shop - - Pet Supplies - Pet Store - New Berlin Location

What's In The Bowl Pet Shop - - Pet Supplies - Pet Store - New Berlin

Wisconsin Waukesha County New Berlin West National Avenue

15401 W National Ave, New Berlin, WI 53151, USA

What's In The Bowl Pet Shop - - Pet Supplies - Pet Store - New Berlin Reviews

An average rating of ★4.8 from 200 user reviews.

priceshealthydog foodpet foodknowledgequalitychoicesquestionsneedscompetitive

★ 5★ 4★ 3★ 2★ 1

They advertise that they are holistic, yet they sell mostly kibble and have a VERY limited selection of fresh food. They offer to order if they don't carry what you're looking for but then you're at the mercy of the shipping schedule and when something gets missed or the schedule altered noone calls to let you know and you're left scrambling to find other options. Overall, everyone I've encountered is friendly, but not everyone is knowledgeable on pet nutrition.
May 13 · Katherine Swenson
Thank you thank you thank you! Let me preface by saying that I have grown extremely skeptical of almost all vets and feel they are trying to take advantage/manipulate/money grab. Our almost 9yr old dog was having a lot of skin/hot spot issues. I was growing increasingly hopeless, (and not willing to take my dog to the vet). I visited WITB, shared my concerns, and the owner guided me towards a better diet/products for our dog. It took a couple months, but her skin is MUCH BETTER and I simply feel better about what we are feeding her. We especially love the RAW goat milk that we add to her kibble. She is like a new dog! Pretty, shiny and much more comfortable! From a skeptic, to an appreciative believer!
January 01 · Tracy Federwitz
I was having issues with my cats getting sick and having to see the vet often. 2 years ago no those visits stopped. After talking with Amy I switched my two cats to primal raw nuggets. Knock on wood they have not needed the vet, no Medication, no vomiting and very very little hair balls Does it coast a bit more Yes, but I’m saving in vet bills and my fur babies are healthy. Thank you Amy and Sean for sharing your knowledge. God bless
March 25 · Meri Villman
This place is awesome!. I adopted a 5 month old pup a couple weeks ago and was worried about how skinny he was. The staff here are very knowledgeable and will answer any questions. They helped me pick a diet that would best suit little Butters. In less than 24 hours, he is already in love with his new food.I will be a lifetime customer🙌
April 03 · Jack Hanley
Every visit has easily been 5 stars. I was recommended to shop here and I’m glad I did! The customer service has always been great! Everyone has been so knowledgeable and friendly. I highly recommend the stores dehydrated food too! My dog loves it!
January 23 · Lisette Ceballos