The Fish Factory

For dedicated aquarists and aspiring fish keepers across Wisconsin, finding a reliable and comprehensive aquatic store is paramount to the success and enjoyment of their hobby. In Milwaukee, The Fish Factory stands as a true institution, widely recognized as Wisconsin's premier Fluval dealer and a top choice for all things aquatic. With a rich history of serving the community for over 30 years, this well-established store has built a reputation for its impressive selection of healthy fish, vast array of equipment, and, most importantly, its knowledgeable and friendly staff. Whether you're setting up your very first tank, seeking a specific species of fish, or in need of specialized CO2 refills for your planted aquarium, The Fish Factory offers a complete and supportive experience for every level of enthusiast.

The Fish Factory isn't just a place to buy fish; it's a hub for the aquatic community, fostering a passion for fishkeeping through quality products and exceptional customer service. Customers consistently praise the staff's willingness to go above and beyond, providing valuable advice and ensuring a smooth shopping experience, even for those traveling a distance. From intricate display tanks that inspire to a convenient loyalty program that rewards regular visitors, The Fish Factory aims to make every interaction a positive one. This article will delve into what makes The Fish Factory a standout choice for Wisconsin locals, covering its location, comprehensive services, unique features, and why it remains a cherished resource for aquatic enthusiasts.

The Fish Factory is conveniently located at 9218 W Oklahoma Ave, Milwaukee, WI 53227, USA. This strategic position makes it easily accessible for residents throughout Milwaukee and the surrounding metropolitan area, including nearby communities like West Allis, Greenfield, and Wauwatosa. Situated on West Oklahoma Avenue, a major road, the store benefits from excellent visibility and straightforward navigation for those traveling by car. Its presence in a well-established commercial corridor ensures that it's a familiar and easy destination to reach for anyone embarking on their aquatic journey or needing to replenish supplies.

Accessibility is a key advantage for The Fish Factory. The store typically offers ample parking, which is especially beneficial when you're purchasing larger items like aquariums or substantial amounts of equipment and substrate. This ease of parking makes visits hassle-free and efficient, allowing customers to focus on their aquatic needs rather than logistical concerns. For those relying on public transportation, local bus routes likely have stops within a reasonable walking distance of this commercial area, further enhancing its reach across different parts of Milwaukee and its suburbs. The central and well-connected location ensures that Wisconsin fish keepers can easily access The Fish Factory's extensive inventory and expert advice, making it a highly convenient and practical choice for all their aquatic endeavors.

Services Offered:

• Extensive Freshwater and Saltwater Livestock: The Fish Factory offers a wide and healthy selection of freshwater fish, marine tropical fish, corals, and invertebrates. Their stock is consistently praised for its quality and variety.
• Live Aquarium Plants: They boast a strong selection of live aquarium plants, catering to aquascaping enthusiasts and those looking to create lush, natural habitats within their tanks.
• Aquarium Equipment and Supplies: A comprehensive inventory of tanks (including Fluval models), stands, filtration systems, lighting, heaters, decorations, substrates, and all other essential dry goods for setting up and maintaining both freshwater and marine aquariums.
• In-House CO2 Kit Refills: A unique and highly convenient service, The Fish Factory offers in-house refilling for CO2 kits, essential for those maintaining heavily planted aquariums.
• Expert Advice and Consultation: Staff members are highly knowledgeable and provide excellent customer service, taking the time to answer questions and offer helpful advice for both beginners and seasoned aquarists.
• Aquarium Design and Installation: The Fish Factory offers design services, creating custom aquascapes tailored to customer dreams and living spaces, ensuring long-term success and enjoyment. They also provide professional installation services with over 30 years of experience.
• Aquarium Maintenance Programs: For clients who desire professional assistance, they develop tailored cleaning programs to maintain stunning underwater living spaces, offering crucial service for a successful aquarium.
• Water Testing: While not explicitly detailed, it's common for premier fish stores to offer water testing services to help customers maintain optimal water parameters.
• Special Orders: If a specific product or fish is not in stock, the staff is generally willing to assist with special orders.

Features / Highlights:

• Wisconsin's Premier Fluval Dealer: This distinction highlights their expertise and extensive stock of Fluval products, a popular brand among aquarists. Customers note being "convinced by the fact that this store is Wisconsin's premier Fluval dealer."
• Exceptional Staff Knowledge and Customer Service: Repeatedly praised by customers, the staff is described as "friendly," "SO helpful," and providing "great customer service." They are willing to spend time answering questions and ensuring customers feel confident with their purchases.
• Healthy and Diverse Livestock Selection: Reviews consistently point to the quality and health of their fish. One customer, impressed, noted the minimal presence of dead fish, a strong indicator of good care.
• Convenient In-House CO2 Refills: This specialized service is a significant advantage for planted tank enthusiasts, saving them time and effort compared to seeking out external refill stations.
• Solid Loyalty Program: As mentioned by a customer, The Fish Factory offers a "solid loyalty program," which typically provides benefits like points accumulation leading to discounts, early access to new products or specials, and member-only promotions, rewarding frequent visitors.
• Display Tanks: Customers are encouraged to "Check out their displays while you’re in!" indicating well-maintained and inspiring aquariums that showcase possibilities and help educate visitors.
• Flexible Payment and Pickup Options: The ability to "pay for my tank over the phone, which assured that my purchase was ready when I arrived," showcases their commitment to customer convenience and efficiency.
• Long-Standing Reputation: With over 30 years in business, The Fish Factory has a deep history and established trust within the Wisconsin aquatic community.
• Livestock Specials: The mention of "great livestock specials" suggests regular opportunities for customers to find good deals on fish, encouraging repeat visits.

Contact Information:

Address: 9218 W Oklahoma Ave, Milwaukee, WI 53227, USA

Phone: (414) 546-2201

Mobile Phone: +1 414-546-2201

For Wisconsin residents with a passion for aquatic life, The Fish Factory in Milwaukee is undeniably a top-tier destination. Its reputation as Wisconsin's premier Fluval dealer, coupled with an impressive and healthy selection of both freshwater and saltwater fish, live plants, and comprehensive equipment, makes it an essential resource for aquarists of all experience levels. What truly distinguishes this store, however, is its commitment to exceptional customer service. The knowledgeable and friendly staff are consistently praised for their willingness to provide in-depth advice, answer questions, and ensure every customer feels confident and supported in their fishkeeping journey. Services like convenient in-house CO2 kit refills and their robust loyalty program further enhance the value for regular visitors.

Moreover, The Fish Factory's extensive experience, with over 30 years in the business, combined with their ability to offer comprehensive aquarium design, installation, and maintenance services, positions them as a true partner in the aquatic hobby. For Milwaukee locals and those across the state, choosing The Fish Factory means gaining access to not just high-quality products, but also a wealth of expertise and a welcoming community atmosphere. It's a place where passion for aquatics thrives, making it an ideal and highly recommended choice for anyone in Wisconsin looking to create and maintain a beautiful and healthy underwater world.

The Fish Factory

9218 W Oklahoma Ave, Milwaukee, WI 53227, USA